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BLOOM CONSULTING
JOURNAL
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BLOOM CONSULTING
JOURNAL
Place Branding
How to Ensure Longevity of Nation and City Brands?
Decoding the Bloom Consulting Nation Brand Wheel ©
What is soft power?
Nation Branding vs. Nation Marketing: What’s the Difference?
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Here’s why tourism destinations can’t afford to ignore search-engine results
Research
Insights
Rankings
Reports
The Impact of Nation and Place Brands on the Local and Global Economy
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Australia: A new approach to Nation Branding
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends
From development to tourism harmonization
The Bloom Consulting Academy
Behind the Scenes
Interview with Jose and Keith
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting
Interview with Philippe, Tourism Development Global Director at Bloom Consulting
Podcast
Engaging with Stakeholders
Nation Brand Management Model
Audit and Activate Touchpoints in Place Branding
Be on-brand, stay on-brand
Bloom Consulting
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http://www.bloom-consulting.com
We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.
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The Basics of a Successful Country or City Brand Strategy
Guimarães: when the City Brand is the people
How a Place Brand brought talent and business to Idanha-a-Nova
Braga, the City Brand that brings history to the future
World Economic Forum – The Travel & Tourism Competitiveness Report
“Nation Brand Builders” by Jose Filipe Torres
Digital Country Index ©
Digital City Index ©
Bloom Consulting Country Brand Ranking©
Two Countries that prove Nation Branding works
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Engaging with Stakeholders
Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends
How to Ensure Longevity of Nation and City Brands?
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