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  • Place Branding
    • Place Branding

      What is soft power?

      In this article Bloom Consulting examines the differences and similarities between soft power and Nation Branding. In an age…
      Place Branding

      Nation Branding vs. Nation Marketing: What’s the Difference?  

      Nation Marketing and Nation Branding are not interchangeable. While Nation Marketing is the promotional activities you carry out to engage target audiences,…
      Place Branding

      What is Nation Branding?

      Nation Branding is the systematic and coherent management of perceptions surrounding a Country, Nation, or City that is inherent of political and…
      Place Branding

      Branding a Place and a Nation: challenges of defining the Central Idea

      Any Place Branding project should start with immersion into the dynamics of place identity, cultural and social landscapes. It may look like…
  • Placemaking
    • Placemaking

      Placemaking and the quality of “Public places”

      The term “Placemaking” is self-explanatory. When we discuss “Placemaking”, even if in a somewhat counterintuitive way, we automatically understand it as a…
      Placemaking

      What is Placemaking?

      Why do we like a particular place so much, like the coffee shop on the corner of a certain neighborhood? Or that…
      Placemaking

      Cities and the new zeitgeist: Understanding the dematerialized world

      Placemaking as a concept was invented in the early 1960’s, based in Jane Jacobs and William Whyte’s concepts, where cities were more…
      Place Branding

      Key elements to successful placemaking in the new decade

      Here we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to…
  • Digital Identity
    • Digital Identity

      Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Visit Sweden, the Swedish government’s official tourism agency, has been working with Bloom Consulting and its sister company, D2 Analytics since 2015…
      Digital Identity

      Who’s managing the Digital Identity of nations and places?

      Why should nations and places care what people find online? The economics of places begins with supply and…
      Digital Identity

      D2 Digital Demand ©, results may surprise you.

      Why should I care what people are searching for? The economics of places begins with supply and demand, and…
      Digital Identity

      Here’s why tourism destinations can’t afford to ignore search-engine results

      Countries, Regions and Cities already know they need to strategically manage their brand—not only for reputation management, but also for trade, investment,…
  • Research
    • InsightsRankingsReports
      Reports

      The Impact of Nation and Place Brands on the Local and Global Economy

      Bloom Consulting is proud to introduce the first-ever study on the impact of Nation Brands and City Brands on local  and global…
      Rankings

      Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition

      The most recent edition of the Bloom Consulting Country Brand Ranking © Tourism Edition is pivotal in showcasing the effects of the…
      Rankings

      Highlights of the Country Brand Ranking 2024 | 2025 Trade edition

      The latest edition of the Bloom Consulting Country Brand Ranking © in Trade reveals dynamic shifts in the performance of Nation Brands…
  • Places
    • Places

      Laying the foundations of a new Place Brand for the Great Southern Region in Australia  

      Discovering the marvels of Australia’s Great Southern Region (Background) The Great Southern Region (GSR), located across Australia’s south…
      Places

      First AI-driven Nation Branding Strategy

      In a groundbreaking moment for Bloom Consulting, the team has delivered its first Nation Branding strategy developed together with artificial intelligence (AI)….
      Places

      Finland – playing the long game

      A forward-thinking Nordic welfare state (Background) Finland declared its independence in 1917, becoming a full-blown republic in 1919….
      Places

      How a Place Brand Strategy Revived one of London’s Historic Areas

      London Bridge Revealed (Background) In 2012 the London Bridge Business Improvement District (BID) challenged us to advise it…
  • Our Work
    • EducationExperts OpinionKeynotes & PresentationsPublications
      Experts Opinion

      From development to tourism harmonization

      Tourists stay home?  Since the COVID years, many commentators have prophesied a new era of "alternative tourism" for the…
      Education

      The Bloom Consulting Academy

      Why Create an Academy? Following on from its pioneering partnership with Middlesex University in the UK which resulted…
      Experts Opinion

      Airports and the experience of places and non-places

      Airports. Only those who don't constantly travel find them glamorous — that's a fact. For those who live a life like Ryan…
  • Behind the Scenes
    • Day at WorkFun FactsThe Team
      Behind the Scenes

      Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia

      Bloom Consulting's recent expansion into Riyadh, Saudi Arabia, under the leadership of Iman Almutairi, represents a significant advancement in City Branding and…
      Behind the Scenes

      Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting

      Anna is a passionate professional in Nation and Place Branding. Her journey began with an internship at Bloom Consulting’s Madrid office, and…
      Behind the Scenes

      Interview with Philippe, Tourism Development Global Director at Bloom Consulting

      Philippe joined our team this year. He has extensive experience working with Countries, Regions and Cities worldwide, specialising in Tourism Development and…
  • Podcast
    • Podcast

      Defining the Central Idea

      This podcast series celebrates Bloom Consulting's 20th anniversary, hosted by Clare Dewhirst, director of City Nation Place. In each episode, Clare delves…
      Podcast

      Crisis Management in Nation Branding 

      This podcast series commemorates Bloom Consulting's 20th anniversary, and Clare Dewhirst, director of City Nation Place, sets the stage for an exploration…
      Podcast

      Place Analytics: Understand the Current perceptions

      This podcast series commemorates Bloom Consulting's 20th anniversary, and Clare Dewhirst, director of City Nation Place, sets the stage for an exploration…
      Podcast

      Laying the foundation

      This podcast series commemorates Bloom Consulting's 20th anniversary, and Clare Dewhirst, director of City Nation Place, sets the stage for an exploration…

Philippe Mugnier-Eté

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http://www.bloom-consulting.com/journal
Philippe has a rich and varied career in developing tourism strategies across five continents. He joined Bloom Consulting in 2023 as the Global Director for Tourism Development and the partner manager of the Bloom Consulting Paris office.
From development to tourism harmonization

From development to tourism harmonization

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Bloom Consulting
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.

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