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BLOOM CONSULTING
JOURNAL
Place Branding
Decoding the Bloom Consulting Nation Brand Wheel ©
What is soft power?
Nation Branding vs. Nation Marketing: What’s the Difference?
What is Nation Branding?
Placemaking
Placemaking and the quality of “Public places”
What is Placemaking?
Cities and the new zeitgeist: Understanding the dematerialized world
Key elements to successful placemaking in the new decade
Digital Identity
Swedish case study: What search data reveals about the impact of the pandemic on tourism
Who’s managing the Digital Identity of nations and places?
D2 Digital Demand ©, results may surprise you.
Here’s why tourism destinations can’t afford to ignore search-engine results
Research
Insights
Rankings
Reports
The Impact of Nation and Place Brands on the Local and Global Economy
Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition
Highlights of the Country Brand Ranking 2024 | 2025 Trade edition
Places
Laying the foundations of a new Place Brand for the Great Southern Region in Australia
First AI-driven Nation Branding Strategy
Finland – playing the long game
Australia: A new approach to Nation Branding
Our Work
Education
Experts Opinion
Keynotes & Presentations
Publications
From development to tourism harmonization
The Bloom Consulting Academy
Nation Branding in the Gulf countries: An exciting endeavour
Behind the Scenes
Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia
Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting
Interview with Philippe, Tourism Development Global Director at Bloom Consulting
Interview with Filipe, Nation and Place Branding Director at Bloom Consulting
Podcast
Nation Brand Management Model
Audit and Activate Touchpoints in Place Branding
Be on-brand, stay on-brand
Defining the Central Idea
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Digital Identity
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Step 11. Be an antifragile place
Step 10. A place stretches far beyond its territory
Step 9. Be dynamic, adaptable, and agile
Step 8. A place is much more than its buildings
Step 7. Create connections between identities
Step 6. Bring cultural identities into place
Step 5. Co-create occupancy guidelines for public spaces
Step 4. Create a shared vision
Step 3. Search for your Digital Identity
Step 2. Engage the community
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