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LogoBLOOM CONSULTINGJOURNAL
  • Place Branding
    • How to Ensure Longevity of Nation and City Brands?

      Decoding the Bloom Consulting Nation Brand Wheel ©

      What is soft power?

      Nation Branding vs. Nation Marketing: What’s the Difference?  

  • Placemaking
    • Placemaking and the quality of “Public places”

      What is Placemaking?

      Cities and the new zeitgeist: Understanding the dematerialized world

      Key elements to successful placemaking in the new decade

  • Digital Identity
    • Swedish case study: What search data reveals about the impact of the pandemic on tourism

      Who’s managing the Digital Identity of nations and places?

      D2 Digital Demand ©, results may surprise you.

      Here’s why tourism destinations can’t afford to ignore search-engine results

  • Research
    • InsightsRankingsReports

      The Impact of Nation and Place Brands on the Local and Global Economy

      Highlights of the Country Brand Ranking 2024 | 2025 Tourism Edition

      Highlights of the Country Brand Ranking 2024 | 2025 Trade edition

  • Places
    • Laying the foundations of a new Place Brand for the Great Southern Region in Australia  

      First AI-driven Nation Branding Strategy

      Finland – playing the long game

      Australia: A new approach to Nation Branding

  • Our Work
    • EducationExperts OpinionKeynotes & PresentationsPublications

      Jose Torres and Keith Dinnie discussing Nation and City Branding future and trends

      From development to tourism harmonization

      The Bloom Consulting Academy

  • Behind the Scenes
    • Unpacking Bloom Consulting: Culture, Brand Behaviours & Passion for Nation Branding

      Interview with Jose and Keith

      Interview: Iman and Jose discuss Bloom Consulting in Saudi Arabia

      Interview with Anna, Nation and Place Branding Consultant at Bloom Consulting

  • Podcast
    • Engaging with Stakeholders

      Nation Brand Management Model

      Audit and Activate Touchpoints in Place Branding

      Be on-brand, stay on-brand

Experts Opinion

    • Case Studies
    • City Nation Place
    • Education
    • Experts Opinion
    • Keynotes & Presentations
    • Methodology
    • Publications

    How a Nation Brand strategy can be the solution to a...

    Lighthouse for Nation and Place Brands

    Nation and Place Brands: 5 quick tips for crisis mode

    Why Place and Destination Brand Strategies Fail

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    Bloom Consulting
    Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
    Since 2003, Bloom Consulting has been developing Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
    Depuis 2003, Bloom Consulting développe des stratégies de marketing territorial pour divers gouvernements nationaux et locaux du monde entier, en collaboration avec les responsables politiques, présidents et directeurs d'offices du tourisme et d'agences de développement ou d'investissement.
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