Bloom Consulting carried out two global and independent studies with sister company, D2-Analytics, on the impact of the Covid-19 pandemic on Nation Brands.
This report addresses the impact of Covid-19 on Tourism, one of the most affected dimensions. The purpose of the study is to understand the changes in the perceptions of tourists, discover the new trends in the sector and finally, how brands can push the sector to recover through research and big data.
The other report aims to better understand the impact of Covid-19 on Nation Brands and all dimensions of the Bloom Consulting Brand Wheel ©. Additionally, it sets out to get a better understanding of how government’s crisis management of Covid-19 has affected both perceptions and brands. It presents a new concept labeled the Brand-Nought. This serves as a tool as it measures the impact of the crisis on the dimensions of Tourism, Investment, Talent, Export and General Reputation.
The study was presented by Bloom Consulting’s CEO, Jose Filipe Torres, in a webinar on City Nation Place, on May 27th, 2020. Other leading practitioners in Nation Branding like Rebecca Smith, Director of New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland both attended the webinar as well. You can see the recorded version of the webinar here.
To understand the different points of view and the new tourist behaviours, Bloom Consulting launched an international survey using 4,000 people from around the world including the USA, Italy, Australia and China. All national opinions were removed from the sample population of the 140 countries mentioned.
Simultaneously, we analyzed the global online searches from every country in the world using our Digital Demand – D2 software. The extensive amount of data collected has provided us with a unique perspective on the recent online behaviours and trends these last few months.
