4 core
place branding services


1 - NATION BRANDING AND CITY BRANDING


Our core expertize. Working with perceptions and reputation

Bloom Consulting is a Consultancy 100% dedicated to Country Branding and Pace Branding. Each country, region, or city branding project that Bloom Consulting undertakes provides clients with valuable insights from Bloom’s unique tools and methodologies.

Bloom Consulting delivers comprehensive brand strategies that go “beyond the logo” and marketing. Such as strategic vision and planing for the Country or the City with the “How to” approach, ensuring the correct implementation and respective measurement of the Country brand and Place brand performance towards the 5 Specific Dimensions of the Bloom Consulting Country Brand Wheel ©.

Our delivery is:

Research
Strategy
Implementation
Measurement



2 - PLACE BRANDING TRAINING AND KEYNOTES


Working to engage stakeholders in Nation Branding and Place Branding

Along with consulting and technology services, Bloom Consulting offers tailored master classes and unique keynotes in order to engage the necessary stakeholders in developing relevant and meaningful Brand strategies for Countries Regions and Cities.

In parallel to the Keynotes, Bloom Consulting provides workshops to define projects and policies in four specific quadrants, that have a direct influence in the Country Region or City’s perception.

1- Strategy, 2 Training, 3 - Marketing and 4 - Innovation

Our delivery is:

Keynotes
Training
Innovation Workshops



3 - #DigitalCountry and #DigitalCity


The new frontier in Nation Branding and Place Branding

The #DigitalCountry and #DigitalCity is the Country’s or City’s reputation in the Digital World. This is nothing related to technology, but rather Digital Identity.

The results of the first two pages of Google (or other search engines), is the blunt truth about what the world thinks about any place. It is the ultimate, fastest way to analyse a Country’s or a City’s reputation.

Bloom Consuting provides an array of services so that Countries and Cities can audit their digital reputation, develop and execute strategies to create demand towards that Country or City and trigger world citizens to “search” for them.

Our delivery is:

Auditing
Development
Execution



4 - Digital Demand - D2©

Measuring the brand appeal of Countries or Places in the Digital World.

The Digital Demand is a Software that measures the appeal of Countries and Places in the Digital world by gathering and analysing the number of "searches" performed globally for any of the 245 countries and territories, relating to 5 specific dimensions of the Bloom Consulting Country Brand Wheel © :

1 - Exports, 2 - Investment, 3 - Tourism, 4 - Talent, 5 - Prominence

This big data is than filtered according to:

Topics or Keywords searched (brandtags); Nationality (country of origin); Time of year (month).

The delivery serves as Intelligence and measurement for Governments and private institutions to make concerning their strategies.

Our delivery is:

Software
Report
Consulting



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